Wines of Terroir.

Popelouchum (pope-loh-SHOOM): a Mutsun word meaning paradise.

This 415 acre estate was purchased by Randall Grahm in 2011. Always a work in progress, Grahm is attempting what no vigneron has every attempted: to propogate 10,000 new grape varieties, from disease-resistant progenitors, with the aim of a) identifying one or more new “genius” grape varieties, and b) employing a radical new methodology for creating complexity in wine (the elucidation of terroir) by creating a highly diverse population in a vineyard (every variety being genetically distinct from the other).

Along with plantings of Pinot Noir, Grenache Blanc and Grenache Gris are more uncommon ownrooted varietals of Picolit and Ruché. The long term vision being one of both simplicity and great complexity: a property which will produce wine of distinction, as well as a destination to host thinkers, leaders, contemporaries and wine enthusiasts - an epicenter of a new wine community.